66FIT

Bringing a fresh approach to marketing fitness equipment, I developed an illustrative style, combined with studio photography to highlight key muscle groups activated when using the range of 66fit products. I developed the interactive 360 component of the website, allowing users to see the products being used in 360.
This was executed by filming the talent on a 360 spinning stage, while performing exercises. I used a 4k Black Magic Camera for animation + DLSR for stills.The 4k was utilized as a backup to pull images for print if necessary.